Adworld Experience 2016

Helena Clark

Restructuring Shopping Campaigns

Oct 2016
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In this video Helena Clark (Periscopix) explains how his PPC specialists team was able to optimize the shopping campaigns of an e-commerce in the fashion sector (mainly cosmetic apparels), optimizing the feed, the structure of the ad groups and differentiating bids with a technique linked to the performance of the products and the purchasing stage of the prospects.

Helena Clark

He collaborated with Google in the project "Getting British Business Online", then...

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