On January 20-21, 2016, AdExchanger offered our annual conference on what to expect in the next 12 months in marketing technology.
AdExchanger’s Industry Preview 2016 was all about what to expect in the next 12 months for digital marketing technology. With sessions from companies such as Google, Amazon, Facebook, Microsoft, Percolate, Adelphic, Oracle, The New York Times, NBCUniversal, and more, the two days were filled with expectations and trends for what 2016 will hold for the ad industry. Read More...
Among the various topics, discussions and debates – there was one trend in common: mobile.
It is no surprise mobile is a popular topic when it comes to new digital marketing technologies. Mobile has evolved so rapidly; it has become a crucial platform for the majority of our daily needs. “Mobile devices are the remote control of our lives” as called out during Industry Preview.
However, this is not a mobile revolution, but rather an evolution – consumers now expect to get what they want, how they want it, when they want it. So now marketers must look to programmatic advertising solutions with a focus on targeting consumers with relevant ads at the exact point in time when the consumer will care the most.
