ad:tech New Delhi 2017

John Gallagher

Performance Marketing in an AI powered world

Mar 2017

Traditional outbound marketing campaigns are far less effective at winning and retaining customers than they once were. To stay differentiated in today’s “digitally ON” world, Marketers must deliver contextual and insight- driven engagement with customers. Brands that understand this have been able to lift & scale Performance Marketing outcomes. With the emergence of Big Data and AI, Marketing is able to create seamless Brand experiences for its consumers. This session spotlights on how cool AI technologies can reign in complex data structures to create moments of WOW, every time!

John Gallagher

VP Digital Marketing at IBM

Since January 2015, John has been the leader of the performance and programmatic...


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