Adworld Experience 2016

Helena Clark

Restructuring Shopping Campaigns

Oct 2016

In this video Helena Clark (Periscopix) explains how his PPC specialists team was able to optimize the shopping campaigns of an e-commerce in the fashion sector (mainly cosmetic apparels), optimizing the feed, the structure of the ad groups and differentiating bids with a technique linked to the performance of the products and the purchasing stage of the prospects.

Helena Clark

He collaborated with Google in the project "Getting British Business Online", then...


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