Arun oversees IPG Mediabrands’ programmatic offerings globally. Cadreon is a specialized programmatic services platform that integrates technology, data and media inventory with the objective of delivering business results for clients more efficiently and effectively.
Arun brings over 15 years of experience in driving digital development. His passion for digital found a home with his first role at UM India and again later at Starcom, where he was the planning director and digital director, working on P&G in China.
Prior to his current role, Arun led MAP, IPG Mediabrands’ specialist digital arm, which integrates diversified digital disciplines including programmatic media, search, social and mobile services in the Western Europe, India, China, Japan, Brazil and Mexico regions.
His experience includes time as the head of digital for IPG Mediabrands in APAC, running digital operations in the region, and as director of digital operations at Aegis Media, where he advised clients such as Sony, Nokia and P&G.