AWE USA 2017

David Francis

In the Boardroom. CMO’s, CTO’s and CMO’s – and AR/VR

Jun 2017

This session will outline where AR and VR sits in the Internal, B2B and B2C space for global companies. Why would a large company invest in platforms and content, and how can the costs be rationalised in the current economic climate? By speaking to real campaigns and metrics, experience with C-level executives and multinationals, David will identify the key elements that take AR and VR from POC’s and innovation ‘window-dressing’, into operational and marketing mandatories.

David Francis

Head of Sales APAC

David Francis has been client-facing in the AR industry since 2011. He has worked...


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