B2B Marketing Exchange 2017

Lee Odden

Top Trends & Best Practices For B2B Content2Conversion Marketers

Feb 2017

From information overload to ad blocking, marketers are challenged to connect with customers and increasingly turning to influencer marketing. Credible experts with reach help brands engage buyers in a meaningful way, but what trends and best practices will help B2B marketers stand out in 2017? Based on some of the newest research in influencer marketing and his work with numerous mid-market and enterprise B2B brands, Lee Odden will share:
Latest research on Influence 2.0 for enterprise marketers
Surefire ways to win and fail at influencer engagement
Top IM strategies and tactics that are working in B2B

Lee Odden


As agency CEO, I am active developing new marketing offerings, strategy and advancing...


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