The only certainty for leaders of best-of-breed (BoB) organizations is that uncertainty lies ahead. Senior leaders of IT solution and service providers have occupied a dual office since the onset of the pandemic—guiding their organizations through the crisis and helping customers answer the question of “Now what do we do?” Doing both of these well solidified their standing as best-of-breed leaders. Those falling short were gobbled up or left to flail in an unforgiving time. The big BoB question is what happens next? Leaders must shake off the accolades showered upon them for getting through 2020 and set a course for growth in 2021 and beyond. That means staring down the uncertainty and unknown facing every business and developing the right partnerships, strategy and skill set. The sprint is over, the marathon begins.