So much data, so much technology, so much automation. But the real challenge of modern cross-channel marketing is making the big machines behind it all build very human experiences. Brands need to build customer experiences by pulling together retail, TV, social, mobile, video channels and more into consistent, coherent encounters with customers at every touchpoint. Read More...
Brand Marketers Summit 2017
So much data, so much technology, so much automation. But the real challenge of modern cross-channel marketing is making the big machines behind it all build very human experiences....
