Brand Marketers Summit 2017

Gary Milner

What Is That DMP Good For, Anyway?

Mar 2017
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So you got yourself a sparkling new data management platform that is supposed to pull together inputs of all sorts to drive everything from ad buying to CRM? But where do you start in making something of this new machine. Lenovo uses data to drive media buys not only across channels but global borders as well. Its Director of Global Digital Marketing explains how it it works.

Gary Milner

Director, Global Digital Marketing

Gary Milner acts in a leadership role at Lenovo for global digital marketing. After...

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