Confab Central 2016

Scott Kubie

Clarity through content strategy

May 2016

Ever worked on a totally unclear project? Or a product that makes no sense to you or your team? Walking away isn’t always an option. Sometimes we do our best and hope it will all make sense in the end. It’s a frustrating way to work.

Learn how the tools and teachings of content strategy can clarify not only web content, but also the essence of your entire organization. We’ll memorize a framework that outlines the interplay between business and brand, vision and voice, mission and message, and targets and tone, along with tools to bring clarity in each area.

Scott Kubie

Senior Content Strategist, Brain Traffic

Scott Kubie is a Senior Content Strategist at Brain Traffic. He recently moved...


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