Intelligent Content Conference 2016

Buddy Scalera

Constructing a Visual Content Strategy

Mar 2016

Even if you’re not a designer, you’ll eventually need to work with visual content.

In this clip from, Intelligent Content Conference 2016, Buddy Scalera talks about how to plan a comprehensive visual content strategy sot that governance is embraced as an efficiency to both the organization and the creatives.

Buddy Scalera

Senior Director Content Strategy at The Medicines Company

Buddy Scalera is a content strategist working in Parsippany, NJ. He his part of...


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