Content Marketing World 2016

Ardath Albee, Carla Johnson, Chris Bondhus, Skyler Moss, Dusty DiMercurio

Content Marketing ROI: 4 Ways to Get Started

Sep 2016

28% of B2B marketers say they aren’t measuring ROI of their content efforts, according to Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2B marketing experts offers 4 ways to get started measuring content marketing ROI.

Ardath Albee

B2B Marketing Strategist and the CEO at Marketing Interactions

I'm CEO & B2B marketing strategist for my consulting firm Marketing Interactions,...

Carla Johnson

President of Type A Communications

As the Chief Experience Officer, Carla Johnson helps marketers unlock, nurture...

Chris Bondhus

Senior Director of Demand Generation

Chris Bondhus is the Senior Director of Demand Generation for the leading video...

Skyler Moss

Director of Digital Marketing at HCSS

I lead the digital strategy that includes web, product, content, and video for...

Dusty DiMercurio

Head of Content at Autodesk

Dusty DiMercurio is a writer, music producer, modern marketer, and born storyteller. Beginning...


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