There is original research that offers fresh, counterintuitive ideas for creating content that improves persuasion and conversions.
In this clip from Content Marketing World 2016, Tim Riesterer shares some proven ways to improve your content by basing it on principles grounded in the decision-making sciences.
In this session, you’ll learn how to:
- Introduce “unconsidered needs” to create the context for urgency and change.
- Create contrast between your prospect’s current state and future state to convince them to leave their status quo.
- Use risk and resolution to point your prospect to a new and safer alternative to what they’re doing today.