Content Marketing World 2016

Tim Washer

How to Use Improv Techniques to Improve Your Storytelling

Sep 2016

John Cleese preaches that creativity is not a skill set but a way of operating. By applying four principles from improv theater, every marketer can become an idea factory.

In this clip from Content Marketing World 2016, Tim Washer shares advice to embracing improv in your marketing.


  • How to get your team into the “open state” to create concepts on the fly; and steps for low-budget, same-day production.
  • A list for sources of inspiration for mini-documentaries, humorous webisodes and other videos that connect emotionally with your audience.
  • Simple, alternative approaches to the “talking head” video; ideas for recruiting customers and influencers; and successfully navigating the approval process.
  • The 5 small mistakes that kill a video’s chance of getting shared.

Tim Washer

Creative Director at Cisco

Tim has performed at events featuring Pixar CEO John Lassiter , Emmy-Winner Tony...


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