Delivered at Casual Connect Asia 2018. It is hard to overestimate the importance of monetization in the gaming industry. There are many conventional strategies such as in-app ads or purchases but there is no one right answer for the best monetization strategy. In this talk Diana Platonova, CBO at MyTona will share practical examples of what really worked for them and might for you as well. Their game, Seekers Notes, is the most beautiful free-to-play mobile game in the genre of hidden object, and they decided to use this asset, how?