Data & Programmatic Insider Summit 2017

The tensions between agencies and clients, questions of trust and transparency in the data driven ad channel, have never been under greater scrutiny and reevaluation. But...

The tensions between agencies and clients, questions of trust and transparency in the data driven ad channel, have never been under greater scrutiny and reevaluation. But what is the way forward? In a machine-driven age it still comes down to relationships. The age of automation, a complex, opaque supply chain, big ad machines and even bigger data have only highlighted the importance of genuine trust among client, agency and tech partners. Read More...