Intelligent Content Conference 2016

Ardath Albee

How to develop Audience Personas

Mar 2016

The challenge for marketers is in consistently striking the right note with their content to move buyers from interests to engagement to commitment to purchase, and it’s process best informed with key insights about buyers that transform your interactions from drive-by engagement to anticipated experiences.

In this clip from Intelligent Content Conference 2016, Ardath Albee discusses who to develop audience personas you’ll actually use.

Ardath Albee

B2B Marketing Strategist and the CEO at Marketing Interactions

I'm CEO & B2B marketing strategist for my consulting firm Marketing Interactions,...


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