We live in exciting times when technology seems to upend everything as we know, every few years. And nothing has changed consumer behavior and business innovation as much as the mobile phone. People now reach into their pocket first to look for answers, discover new things, and make decisions throughout the day.
This represents a tremendous opportunity for marketers to connect with consumers in more meaningful and relevant ways. Marketers throughout Europe and around the world turn to Google to provide the media and tools to help their businesses make those connections, measure results, and grow.
Join Google’s Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, as he shares the latest Google ad innovations in YouTube, Search, Programmatic and Apps.