The current media climate is one in which change is the only constant and a truth many brands and agencies see as a challenge. And traditional business models like the TV business as well as media agencies are under pressure. This fact is an opportunity for creativity – a way to help lead into change. But how to create this change in advertising?
There are two female leaders who are innovating their businesses and are partnering for many years: Lindsay Pattison from Maxus and Linda Yaccarino from NBC Universal will be on stage together to explain what it needs change and how they create new experiences in advertising.