Lindsay Pattison, Linda Yaccarino

Creativity in Media – Leading Clients into Change

Sep 2016

The current media climate is one in which change is the only constant and a truth many brands and agencies see as a challenge. And traditional business models like the TV business as well as media agencies are under pressure. This fact is an opportunity for creativity – a way to help lead into change. But how to create this change in advertising?

There are two female leaders who are innovating their businesses and are partnering for many years: Lindsay Pattison from Maxus and Linda Yaccarino from NBC Universal will be on stage together to explain what it needs change and how they create new experiences in advertising.

Lindsay Pattison

Lindsay has been described as a positive force of nature. As UK CEO she transformed...

Linda Yaccarino

Linda Yaccarino is chairman of advertising sales and client partnerships at NBCUniversal....


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