Email Insider Summit 2017

Stephanie Sczech

Email 2.0: From Campaign To Real-Time Experience

May 2017
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Rapid technology and data innovation has accelerated Electronic Arts’ marketing transformation vision. We’ve reached an inflection point where our games, service and marketing efforts need to converge into one responsive, seamless player experience. Our player dialogue is driven by individual data attributes, not segments or cohorts. Building authentic player relationships requires EA to completely adopt a behaviorally-driven strategy, not promotional campaigns.

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