Email Insider Summit 2017

Laura Berkobin

One Truth to Rule Them All

Jun 2017
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With its unique and multi-purpose chain of used auto parts superstores, Pull-A-Part has a tough in-box challenge. On one hand, they have to explain their distinct self-service “junkyard” model. At the same time the company is buying and selling autos to other constituencies. Their VP of marketing walks us through how they’re building a unified point of truth for these overlapping audiences that can also segment and serve them the individualized stories and products they need.

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