Email subscribers are central to building a successful business. There’s no better content distribution channel than email. 93% of B2B marketers report using email to distribute their content in Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research.

In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2B marketing experts offer a fresh take on getting the best email marketing results.

Ardath Albee

B2B Marketing Strategist and the CEO at Marketing Interactions

I'm CEO & B2B marketing strategist for my consulting firm Marketing Interactions,...

Carla Johnson

President of Type A Communications

As the Chief Experience Officer, Carla Johnson helps marketers unlock, nurture...

Chris Bondhus

Senior Director of Demand Generation

Chris Bondhus is the Senior Director of Demand Generation for the leading video...

Skyler Moss

Director of Digital Marketing at HCSS

I lead the digital strategy that includes web, product, content, and video for...

Dusty DiMercurio

Head of Content at Autodesk

Dusty DiMercurio is a writer, music producer, modern marketer, and born storyteller. Beginning...


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