Emily Weiss

Founder & CEO

Beauty blogger and budding beauty mogul Emily Weiss has transformed Into the Gloss into a fully-fledged business, raising $10.4 million in funding and launching her own beauty range, Glossier, in late 2014.
A longtime beauty enthusiast and former fashion assistant and contributor for Teen Vogue and W magazine, Weiss started her beauty blog, Into the Gloss, in 2010 after spotting a gap in the fashion media market for beauty product coverage.
Weiss’s beauty line, Glossier, went on sale in October 2014 with four products. This initial offering has since been expanding and Glossier recently partnered with e-commerce retailer Net-a-Porter to enable global shipping.