China Marketing Summit 2017

Ashley Dudarenok

How to Find and Manage the Chinese KOL’s

Jul 2017

Ashley worked in China for 5 years before moving to Hong Kong in 2010. For over 10 years she worked with Chinese social media, opinion leader marketing, and creative campaigns.
In 2011 Ashley established Alarice International (, a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong ( and in 2017, she launched ChoZan (, a membership platform for China-focused marketers.
Ashley often shares her knowledge and experience in a variety of magazines, including SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, Jumpstart Magazine, Do Marketing, Macau Business Daily and others.
Moreover, Ashley is a frequent speaker at General Assembly, WeChat Conference, Women Foundation, The Rotary Club, The Executive Group, TEDx and others.


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