FORTUNE Brainstorm Design

The business world is beginning to acknowledge design is power. Leading companies embracing design as a core strategy are charting new territory, leaving competitors in their wake. The vast majority of organizations, however, are either experimenting with design – but don’t know how to fully unleash its potential – or overlooking design as an untapped resource. 中文网站

Brainstorm Design gathers powerful FORTUNE 500 executives and the world’s preeminent designers to explore the crucial question of how to achieve business results through design. These experts share their insights and the cutting-edge design work transforming their industries. First held in 2018, Brainstorm Design has become a leading international forum at the intersection of design, business and technology.

Our 2020 theme, Designing Our Destiny, proposes that design is THE powerful factor determining how companies and communities will forge their paths forward. Our fast-moving and diverse program will highlight topics including: how design is ingeniously tackling the epic challenges of climate change, material waste, and health care access; design’s role in shaping humane technology and ethical privacy practices; and how to build and lead organizations that foster long-term design-led innovation.

Singapore, one of the world’s great hubs of commerce, culture and innovation, offers an ideal setting for our discussions. Brainstorm Design 2020 will feature practitioners from diverse fields including industrial and product design, architecture and urban planning, user experience, AI and machine learning, mobility and transportation, fashion, financial services, and many more.

2020 speakers include Canva Co-founder and Chief Product Officer Cameron Adams; Waymo Head of Design YooJung Ahn; Author of “Future Ethics” Cennydd Bowles; Philips Chief Design Officer Sean Carney; Eames Institute President and CEO John Cary; Walmart Head of Design Valerie Casey; IBM Distinguished Designer Adam Cutler; Twitter Vice President of Design and Research Dantley Davis; General Mills Global Design Chief Teman Evans; Salesforce Chief Ethical and Humane Use Officer Paula Goldman; Parley for the Oceans Founder and CEO Cyrill Gutsch; Author of “User Friendly” Cliff Kuang; Xiaomi Senior Director of Industrial Design, Mi Ecosystem Li Ningning; IKEA Design Manager Eva Lilja Löwenhielm; Morrow Architects & Planners Founding Chairman Dr. Liu Thai Ker; Publicis Sapient Chief Experience Officer John Maeda; Enhance CEO Tetsuya Mizuguchi; Amazon Head of Research & Design, Alexa Devices Joanna Peña-Bickley; PepsiCo Chief Design Officer Mauro Porcini; 3M Chief Brand and Design Officer Eric Quint; Author of “Design as an Attitude” Alice Rawsthorn; Aston Martin Chief Creative Officer Marek Reichman; Studio Roosegaarde Founder Daan Roosegaarde; Buro Ole Scheeren Architect and Principal Ole Scheeren; Stanford University Executive Director Sarah Stein Greenberg; Invisible Design Principal Harry West, and JP Morgan Chase & Co. Head of Digital, Commercial Real Estate, Commercial Banking Sam Yen.