DigiMarCon East 2018

Erin Richards-Kunkel

Go Live! How Live Content Across Social Media Can Drive Brand Goals

May 2018

Live and real-time content is drawing more engagement than ever before, across ephemeral, video streaming and more.

For Herbalife Nutrition, live and real-time content has been a key piece in helping to engage loyal customers, spark meaningful and valuable discussions and inspire new conversations about our brand.

In the presentation, Erin will showcase how we have seen customer loyalty and sentiment be dramatically impacted by regular live content on social media along with the data supporting our live content, topics and audience integration.
This has significant implications for the future as algorithm changes and higher ad costs bring new challenges to brands and marketers struggling for visibility and looking for ways to connect with their audience.


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