Content Marketing World 2016

Ardath Albee, Carla Johnson, Chris Bondhus, Skyler Moss, Dusty DiMercurio

How to Help Content Creation Lead the Team

Sep 2016

The ability to create outstanding content will have a disproportionate effect on content marketing’s success (or failure).

In fact, 85% of B2B marketers who said they were more successful in 2016 than the previous year attribute their success to better content creation, according to Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America.

In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2B marketing experts offer tips for how content marketers can make more time for the content that wins customers.

Ardath Albee

B2B Marketing Strategist and the CEO at Marketing Interactions

I'm CEO & B2B marketing strategist for my consulting firm Marketing Interactions,...

Carla Johnson

President of Type A Communications

As the Chief Experience Officer, Carla Johnson helps marketers unlock, nurture...

Chris Bondhus

Senior Director of Demand Generation

Chris Bondhus is the Senior Director of Demand Generation for the leading video...

Skyler Moss

Director of Digital Marketing at HCSS

I lead the digital strategy that includes web, product, content, and video for...

Dusty DiMercurio

Head of Content at Autodesk

Dusty DiMercurio is a writer, music producer, modern marketer, and born storyteller. Beginning...


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