unbound London 2018

Hayley Cochrane

How to Deliver Compelling and Addictive Content

Jul 2018
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In a world where consumer media consumption is multi-platformed, fragmented, and fickle, how can content providers use art and science to continuously adapt to provide consumers with what they want, when and where they want it. In this session, Hayley will reveal the magic formula to using content, context, and data to engage consumers in mutually beneficial ways

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