IAB MIXX

Kevin Slavin

After Pokémon, the Deluge

Sep 2016
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Kevin Slavin, Faculty and Founder, Playful Systems at MIT Media Lab, gave an overview of the location-based gaming space and technology that led to Pokémon GO’s success today and the primary drivers of this success.

Slavin also talked about the next wave of connectivity and the next frontier for brands at the 2016 IAB MIXX Conference.

Kevin Slavin

Faculty and Founder, Playful Systems

Kevin Slavin is faculty and founder of the Playful Systems group at the MIT Media...

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