Google Analytics can be a marketer’s best friend, but with so much data it’s easy to feel overwhelmed. The good news is you don’t need a Ph.D. to turn all that data into powerful and actionable insights. In this session, I’ll show you 10 key reports in Google Analytics and explain how to turn them into immediate marketing optimization actions. Even better, I’ll show how you can set it all up in 15 minutes or less.
Gabe helps business websites kick ass and take names with better UX, better conversion, and better results.
He is the director of interactive services at Square 2 Marketing, the world’s largest inbound marketing agency.
Gabe has worked on websites for large companies like Aon Hewitt, Rolls-Royce, and OfficeMax, but he most enjoys working with mid-market companies you’ve probably never heard of.