Digital marketing has been at the heart of the development of IBM’s Universal Behaviour Exchange, Journey Analytics and Journey Design capabilities, both in concept and execution. IBM’s Christopher Wong discusses the year ahead for his company.

Christopher Wong

Vice President at IBM Commerce Marketing Solutions

Chris is the Vice President of Strategy and Product Management for the IBM Commerce...

John Ebbert

Executive Editor & CEO at AdExchanger

John Ebbert is executive editor and CEO of AdExchanger, an online trade publication...


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