As agency holding companies look to connect their clients to new ad and marketing technology – including trading desks – , opportunities and challenges arise. Service-side executives charged with tech strategy explore what they see in the year ahead.

Arun Kumar

Global President at Cadreon

Arun oversees IPG Mediabrands’ programmatic offerings globally. Cadreon is a...

Megan Pagliuca

CEO, Accuen Media at Omnicom

As global CEO, Megan provides the global vision for programmatic media delivery,...

Mac Delaney

Head of Programmatic at Merkle

As head of programmatic, Mac oversees the development of Merkle’s programmatic...

Zach Rodgers

Managing Editor at AdExchanger

Zach Rodgers is the managing editor for AdExchanger, a digital advertising news...

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