Microsoft has been a significant player in the advertising and marketing technology space in the past, and executive Rik van der Kooi looks ahead at what is in store for 2016 as well as shares his thoughts on the important trends.

Rik van der Kooi

Corporate VP, Search Advertising at Microsoft

Rik van der Kooi is responsible for driving and realizing the company’s search...

John Ebbert

Executive Editor & CEO at AdExchanger

John Ebbert is executive editor and CEO of AdExchanger, an online trade publication...

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