Adexchanger’s Industry Preview 2016

Noah Brier, Chris Rooke, Liz McDonnell, Rebecca Lieb

Native Advertising vs. Content Marketing

Jan 2016
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The buzz around native advertising and content marketing continues to grow. But how are they different and what are the different considerations with each format? This panel will share insights on how to include them in a marketer’s programs.

Noah Brier

CEO at Percolate

Noah Brier is co-founder and CEO of Percolate, a technology company building The...

Chris Rooke

Senior VP of Strategy and Operations at Nativo

Chris Rooke is senior vice president of strategy and operations at Nativo, the...

Liz McDonnell

Director, Marketing at The New York Times

Currently the director of marketing at The New York Times, Liz McDonnell’s career...

Rebecca Lieb

Analyst

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author...

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