Adexchanger’s Industry Preview 2016

Oscar Rondon

Why Technology Is The Key To…

Jan 2016

Consumer behaviors are changing as the proliferation of devices continues and, as marketers, what we’ve previously thought about as ‘first screen’ and ‘second screen’ is no longer relevant. But in order to develop a truly cross-screen approach and reach consumers in their always-on environments, advertisers can – and should – rely on technology to more efficiently and effectively deal with fragmentation, big data and analysis to address today’s cross-screen marketing challenges. In this session, we’ll address these challenges and outline opportunities for marketers who want to explore cross-screen brand advertising in 2016.

Oscar Rondon

Senior Director, TV Strategy at TubeMogul

Oscar Rondon is the senior director of TV strategy at TubeMogul. With over 15 years...


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