With ongoing weakness in venture capital (VC) and the public markets, Private Equity (PE) has come through as a source of financial stability in marketing tech innovation. PE firms have recently made big buyouts in areas like CRM (Strongview and Marketo), workflow automation (Mediaocean), and ad serving tech (Sizmek), for example.

This panel discussion will survey the factors driving the rise in “IPEOs,” what happens to tech firms after they get bought, and where exactly PE firms might still be looking to buy.

Bill Wise

CEO at Mediaocean

Bill Wise is the founding CEO of Mediaocean. Bill has spent over a decade unleashing...

Michael Fosnaugh

Partner at Vista Equity Partners

Michael joined Vista Equity Partners in 2005. He sits on Vista’s Flagship Funds’...

Hudson Smith

Partner at Thoma Bravo

Hudson joined Thoma Bravo in 2016 and sits on the investment committee for the...


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