AdExchanger Industry Preview 2017

Joe Stanhope

Reimagining The Technology Foundation For Marketing

Jan 2017
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To power complex customer journeys and meet sophisticated consumers’ expectations, marketers need tech that drives business value, not commoditized collections of functionality.

This presentation will discuss the factors that drive the marketing technology ecosystem, the future trajectory of enterprise marketing technology development, and how marketers can leverage marketing technology as a strategic weapon.

Joe Stanhope

Vice President, Principal Analyst at Forrester

Joe is a vice president and principal analyst, serving B2C marketing professionals....

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