Television’s Upfront season is around the corner. This panel will examine the evolving structure of TV’s ad buying process and investigate how this annual rite of media buying may play out this year.

How are the latest ratings and measurement capabilities changing the currency for television media? Has network consolidation given the sell-side outsized leverage?

How has adoption of OTT viewing changed the balance of power? And, what role do “addressable” and “programmatic” have in 2017?

Maureen Bosetti

Chief Investment Officer at Initiative

Maureen Bosetti serves as Initiative’s chief investment officer. In this role,...

Peter Naylor

SVP Advertising Sales at Hulu

Peter Naylor is the SVP of advertising sales at Hulu, where he oversees the company’s...

Marianne Gambelli

Chief Investment Officer at Horizon Media

Marianne partners with Horizon Media’s senior leadership team to drive all media...

Donna Speciale

President of Turner Ad Sales

Donna Speciale is the president of Turner Ad Sales, a leadership role that oversees...

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