Janneke is a serial entrepreneur and currently co-founder and Chief Innovation Officer of Improve Digital, a leading European marketing technology firm. She also invests considerable time serving as a member of company (advisory) boards, she is a mentor for start-ups, and she is active as an angel investor. Janneke is co-initiator of InspiringFifty, an initiative that aims to increase diversity in tech by making female role models more visible. As part of the InspiringFifty initiative, Janneke has published Project Prep, a novel for young girls in conjunction with an award winning child book’s author. Janneke is member of supervisory board of UNICEF, advisory board member of FutureNL, member of the investment committee of Innoquarter and she writes a column about technology for LINDA. Janneke was named 2014 EY Entrepreneur of the Year and Most Innovative Leader in 2016, two of many in a long list of honors for Janneke in her time with Improve Digital.