Intelligent Content Conference 2016

Noz Urbina

Journey – Mapping for Personalization

Mar 2016

Optimizing interactions across multiple channels means rethinking customer interaction- it may seem complex, but it’s nothing more than mapping a plan to deliver what today’s consumer expects: relevant content, when and how they want it.

In this clip from Intelligent Content Conference, Noz Urbina shares some of his methodology for planning multichannel customer journeys.

Noz Urbina

Founder: Urbina Consulting; Author: @thecsbook; Content Strategist; Keynote; Futurist, Blogger

Noz Urbina is a globally recognised leader in the field of content strategy and...


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