Kate leads the Content Strategy and Management practice at Cognifide, specialising in enterprise content management processes, content modelling, taxonomy and personalisation.
She enjoys the bigger questions of content (design, architecture, governance, and managing the change in the way people work) and likes finding solutions that bring together content and technology harmoniously.
She has previously spoken at Content Strategy conferences across the USA and Europe, and is active in the London CS meet up.
A consultant and content strategist with 10+ years of experience of working with companies to define the operating models they need to manage digital content and marketing at scale. A detailed practical knowledge of consumers and the marketing lifecyle: user research, profiling, content creation, testing, analytics, optimisation and archiving.
Practised in delivering multi-site, multi-platform and multi-language content, and all integrated with social media and marketing campaigns across other channels.
Technically literate, with specific expertise in ecommerce – ATG, Hybris – and with enterprise-level CMS – Sirecore and Adobe AEM stack.
Digital strategy, enterprise-level content operations, site migration/production, CMS specification, content commissioning. Web governance, business process design and content KPI setting.