In affiliate marketing, a lot of our attention and resources are spent on SEO as the only viable option for increasing traffic and conversions. This is particularly apparent in gaming and finance where competition is fierce and consequently other marketing opportunities can be missed. However, by making smart decisions, paid marketing can offer cost effective and manageable return on investment.
Managing spend to generate realistic and effective ROI in affiliate marketing
How to optimise PPC advertising to achieve a high quality score and the best platforms to be advertising on
Specific strategies to grow your affiliate brand
Effectively working with Google Adwords