At our second annual automotive advertising and marketing conference at the New York International Auto Show, MediaPost will take a hard look at how technology is impacting automotive marketing, with an underlying focus for presenting brands to demonstrate how they tie their messaging together across channels. Read More...
We begin the 2017 Marketing Automotive by asking how marketers are bracing themselves for a world where car design, technology and marketing are all intersecting: if technology is really the great equalizer, how do auto brands pivot their messaging accordingly? Next, we’ll cover a growing and increasingly crowded field: the world of automotive influencer marketing. How do you know you’re extracting maximum value from your influencer partnerships, and how are you measuring success?
Another increasingly crowded field, the luxury market, is now in flux as new players enter the fray; our panel of experts will show marketers how to increase their exposure to the highly-coveted but potentially shrinking field known as Affluents. Finally, we round out the day by asking a panel of dealerships, agencies and services providers why most dealers still spend most of their budgets on legacy media. Despite a plethora of tools for targeting and optimization, is digital simply no good for brand-building?
Of course, no conference on marketing would be complete without several great examples of campaigns and strategies automakers are using across channels and platforms today. Join us as we explore these and other themes at Marketing Automotive at the NYIAS on April 12!
