Marketing: Automotive 2017

Melody Lee

Cadillac Dares Greatly with New Marketing Offerings

Apr 2017
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In this keynote interview, Melody Lee, Brand Marketing Director, Cadillac, will share how the American automaker’s two-year-old “Dare Greatly” campaign has engaged current and prospective customers across channels and platforms, including four new spots that aired for the first time during the 2017 Oscars. Lee will also take us through Cadillac BOOK, a new take on a flat-fee, white-gloved concierge subscription service, as well as Cadillac House, the luxury automaker’s experiential playground located beneath its SoHo headquarters.

Melody Lee

Brand Marketing Director

Melody Lee is nearly unique among her cohorts at Cadillac: She began as an outsider,...

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