Martin Kihn

Research Director at Gartner

Martin Kihn leads the data-driven marketing practice at Gartner, focusing on ad tech, cross-channel, predictive and attribution analytics. He was VP and director of strategy and analytics at various Publicis Groupe agencies, including Digitas, specializing in website and digital marketing analytics and the optimization of display and social campaigns. After earning his MBA from Columbia Business School in 2001, he worked for a time as a management consultant – an experience described in his book House of Lies, which was the basis for a Showtime series of the same name that premiered in January 2012.