Matt Sweeney

CEO of Xaxis

Matt is CEO of North America at Xaxis. Xaxis services over 3,000 clients across 46 markets in North America, Europe, Asia Pacific and Latin America. As CEO of North America, Matt oversees strategy and operations across the US and Canada with a focus on helping clients leverage data and technology to engage audiences and scale across all addressable media channels.

Previously, Matt was SVP of client engagement at Xaxis, where he led the programmatic sales and account management team in the US. In this position, he was instrumental in building Xaxis’ direct client business and also played a key role in the launch of Light Reaction, Xaxis’ mobile-first performance business.

Matt has over 20 years of success directing management, sales and operations within startups and established media organizations. As SVP of platforms at Crisp Media, he led the company’s West Coast ad network business, developing and implementing strategies to help brand advertisers reach and engage with mobile audiences. Earlier, he was chief revenue officer at Geeknet, where he established a new strategy for its publishing business, migrating from an “ad network for geeks” to a progressive B2B community for IT professionals.

As the CEO/president at IDG’s Computerworld and InfoWorld, Matt was instrumental in modernizing a traditional B2B media company. A “digital first” strategy transitioned a staid print and events business into a growing digital media business. A data-driven approach helped launch lead generation, custom content marketing services programs and the first tech vertical ad network, replacing print quarters with digital dollars.

In 2008, Matt was recognized by BtoB Media as a Top Innovator He lives in Fairfield, Connecticut, with his wife Jaeca and has four children: Sam, Lucy, Jake and Jameson.