I am a social scientist and researcher primarily interested in both persuasion as well as quantitative research methods. I received my Ph.D. with honors form the Eindhoven University of Technology, Eindhoven, the Netherlands. Next, I worked as a postdoctoral researcher at the Aalto school of Economics, Aalto, Finland. Afterwards I worked for 2 years as an assistant professor of Statistics and Research Methods at the University of Tilburg. I have previously (during my Ph.D. work) worked as a research scientist at Philips Research, Eindhoven, the Netherlands and as a distinguished visiting scholar at the CHIMe lab of Stanford University, Stanford CA, USA. I have also worked as an assistant professor in Artificial Intelligence (AI) at the Radboud University Nijmegen where I was the track leader of a master track called “Web and Language”. I (amongst other courses) was responsible for a course on AI techniques on the web called “AI at the Webscale”.