Friends of Search 2017

Dominic Woodman

Measuring a black box. Results from 9 months of split testing


We’ve been split testing SEO for 9 months.

We want to shine light on the Google black box and to do it we’ve been testing everything from titles and structured data, to removing SEO footer content.

Which changes genuinely have an effect and how large is it? What was measurable and how long does an SEO split test take? What pitfalls have we run into and how much traffic do you need to run a test? I’ll take you through what we’ve learnt and how we did it.

Dominic Woodman

Consultant - Distilled

Dominic is a digital consultant at Distilled, with a background in full stack web...


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