Intelligent Content Conference 2016

Andrea Ames

Measuring the Effectiveness of Content

Mar 2016

Do you know the definition of “effectiveness” as it relates to content? Do you know what you should be measuring with your content?

In this clip from Intelligent Content Conference 2016, Andrea Ames shares some tips on evaluating your content to determine which measurement techniques to employ.

Andrea Ames

STSM & Enterprise Content Experience Strategist at IBM

Andrea L. Ames, M.S., is a Senior Technical Staff Member and Enterprise Content...


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